SEO is the practice of optimising your website to allow search engines such as Google and Bing to figure out what the website’s about and list it according to search terms and popularity in search results. Optimising your site for search is a relatively easy, but time consuming process. A combination of factors are employed to provide good SEO.
How do I use SEO?
First and foremost: you need to know what your visitors (and potential customers) will be searching for. You need to understand the language of your website’s users. Once you do, you can utilise this knowledge in a variety of ways to improve those users’ chances of finding you.
Some of the factors you need to consider when implementing SEO are:
- How your content is written – this is a very big part of your SEO. How your content is written and formatted plays a very big part in how search engines rank your website.
- Update often – search engines like websites which update regularly because it shows that new content is available to keep users coming back. Blogs are a great way add new content to your site whilst leaving the factual pages (like “About” or “Contact”) unchanged.
- Having a link strategy – search engines place value on links coming to your website, so you need to consider how best to utilise these.
- Use your meta tags – this factor may not be too familiar to some people; these are areas of the HTML code behind your website which tell the search engines what the website’s about.
Keeping the above points in mind when building or maintaining your website will really help boost your search engine position.
Finding out more about SEO
If you’d like to know more about how we can help you implement SEO on your website, please do talk to us.
If you’d like us to look after your website for you, check out GarnerTech’s sister website, maintainawebsite.com.